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Proton e.MAS 5 Officially Launched — Malaysia’s First Truly Affordable EV Has Arrived

PROTON has officially launched the Proton e.MAS 5, a landmark model that brings electric mobility truly to the masses. Priced from RM59,800 for the Prime and RM72,800 for the Premium variant, the e.MAS 5 becomes Malaysia’s first affordable all-electric vehicle (EV) — designed to make sustainable driving practical, stylish, and within reach for all.

With over 5,000 bookings secured since the order books opened on 4 October 2025, the compact EV is already proving that the Malaysian public is ready to plug into the future.

Building on Proven Momentum

The e.MAS 5 follows the success of the Proton e.MAS 7, which has led Malaysia’s EV segment for nine consecutive months, capturing a 24% share of the national EV market with 6,655 units sold as of September 2025.

“The launch of the Proton e.MAS 5 marks another proud milestone for PRO-NET as we continue to lead Malaysia’s transition towards electrified mobility. Through the Proton e.MAS brand, we are bringing clean technology within reach of every Malaysian, combining advanced innovation, trusted safety, and affordability to make EV ownership possible for everyone, not just the few,”
said Mr. Zhang Qiang, Chief Executive Officer of PRO-NET.

Everyday EV, Extraordinary Value

Positioned as a B-segment hatchback with C-segment spaciousness, the Proton e.MAS 5 is tailored for urban commuters and small families seeking a balance between affordability, range, and comfort.

Underneath its sleek, aerodynamic silhouette lies a CATL lithium-iron phosphate (LFP) battery. In the base Prime variant, it is a 30.12kWh LFP battery pack supplying power to a rear axle-mounted electric motor with 58kW and 130Nm. Meanwhile, the Premium variant has a higher output of 85kW and 150Nm of torque, from a larger 40.16 kWh LFP battery pack. The setup allows brisk city performance, with 0–50 km/h acceleration in just 3.9 seconds (4.4 seconds for Prime) which is typically all you need for traffic light dashes).

The e.MAS 5 offers a WLTP-rated range of up to 225km and 325km respectively, ideal for daily commutes and weekend drives. Charging is quite practical — DC fast charging brings the battery from 30% to 80% in just 21 minutes (Prime supports 53kW DC while Premium is 71kW DC), while standard AC charging (6.6kW) supports convenient overnight top-ups – 4.3 hours for Prime and 5.9 hours for Premium (10% – 100%). Additionally, the eMas 5 also has vehicle-to-load (V2L) functionality for powering external electronic devices.

Design and Dimensions

Compact yet confident, the e.MAS 5 measures:

  • Length: 4,135mm
  • Width: 1,805mm
  • Height: 1,580mm
  • Wheelbase: 2,650mm

Inside, the minimalist, lounge-inspired cabin offers 375L of boot space (expandable to 1,320L with seats folded), a 70L front trunk (frunk), and 32 interior storage compartments — proof that practicality didn’t take a back seat.

Colour options include Moonstone White, Graphite Silver, and Slate Grey, while the Premium variant adds Marble Cream and Quartz Rose with a sophisticated Alabaster White interior.

Tech Meets Comfort

The cabin features a 14.6-inch Full HD central display paired with an 8.8-inch digital instrument cluster, powered by ATLAS Auto — PROTON’s advanced infotainment and voice assistant platform that understands both English and Bahasa Melayu commands.

Connectivity includes wireless Android Auto and Apple CarPlay, while the Proton e.MAS App enables remote access to battery status, air-conditioning control, and vehicle data.

Safety First

The e.MAS 5 incorporates 12 Advanced Driver Assistance Systems (ADAS), including:

  • Adaptive Cruise Control (ACC)
  • Forward Collision Warning (FCW)
  • Automatic Emergency Braking (AEB)
  • Lane Departure Warning (LDW)
  • Blind Spot Detection (BSD)

The Prime variant settles for a simpler suite with blind spot monitoring, rear cross traffic alert, rear collision warning and a door opening warning. But both come with six airbags.

Its Star Armor Cage Structure ensures rigidity, while the CATL LFP battery features a 3+2 layered protection system for superior thermal management and long-term safety.

Ride, Handling & Efficiency

Rear-wheel drive and PRO-NET’s Global Traction Control System (G-TCS) give the e.MAS 5 confident road manners and a balanced ride. A 4.95m turning radius — one of the best in its class — makes it perfectly suited to tight urban parking and everyday city navigation.

Special Launch Promotions

To celebrate its arrival, PRO-NET is offering a series of limited-time “Power Pack” launch rebates worth up to RM8,000:

  • Power Xchange: RM2,000 rebate for de-registering a non-roadworthy vehicle (until 31 Dec 2025)
  • Power Online: 5 years of unlimited internet data (worth RM1,800)
  • Power Financing: 5-year loan at 1.98% interest via Proton Commerce (worth RM1,700, until 31 Jan 2026)
  • Power Home: Free 7kW home charger (worth RM1,500)
  • Power Trade-In: RM1,000 trade-in rebate (until 31 Jan 2026)

Warranty & Peace of Mind

Every Proton e.MAS 5 comes with a 6-year unlimited mileage vehicle warranty and an 8-year / 160,000km (whichever comes first) battery and high-voltage component warranty, ensuring lasting confidence for Malaysian EV buyers.

On-the-Road Prices (without insurance)

VariantPeninsular MalaysiaEast Malaysia
e.MAS 5 PrimeRM59,800RM62,800
e.MAS 5 PremiumRM72,800RM75,800

After launch rebate (RM3,000):

VariantPeninsular MalaysiaEast Malaysia
e.MAS 5 PrimeRM56,800RM59,800
e.MAS 5 PremiumRM69,800RM72,800

We now have an EV that costs less than some petrol cars, It charges in 21 minutes, and can go up to 325 km on a single charge. Here, we have an EV that can suit the lifestyle of many more people due to its more affordable price tag.

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