Due to several public appearances recently, PROTON has pulled the wraps off the All-New Saga, sending out official images of the car which is going to see an official launch soon.
Right before this, PROTON had organized an exclusive media preview, and all images from that is still under embargo.
This is no ordinary model refresh. The All-New Saga is the first car in PROTON’s history to be fully designed, engineered, and validated by Malaysian talent, backed by technical collaboration from Geely. The achievement underscores the automaker’s growing engineering independence and its evolution from a national carmaker to a global automotive innovator.
Built on PROTON’s Advanced Modular Architecture (AMA)
The All-New Saga is built on PROTON’s Advanced Modular Architecture (AMA) — a flexible, scalable platform designed to meet global safety, performance, and emissions standards. It also introduces a new electronic architecture that supports next-generation intelligent systems, paving the way for future connectivity and autonomous driving technologies.
Importantly, PROTON holds full ownership of the AMA platform’s Intellectual Property Rights (IPR), opening opportunities for future collaborations within the Geely Group ecosystem and positioning Malaysia as a potential regional engineering hub.
“Intelligence That Thrills”
Carrying the tagline “Intelligence That Thrills,” the All-New Saga features 35 all-new elements that elevate the A-segment sedan game in safety, intelligence, and refinement.
“The All-New Saga represents much more than the next chapter in our sedan legacy,” said Zhang Qiang, Deputy Chief Executive Officer, PROTON Edar. “It embodies the culmination of years of development by Malaysian engineers and designers, backed by global collaboration. This milestone signifies PROTON’s transition from a national carmaker to a global automotive innovator — proudly powered by local talent.”
The Essence of I.C.O.N. – The All-New Saga Reimagined
I – Impressive Performance
Under the hood lies the new i-GT 1.5-litre engine paired with a CVT transmission (top variant), promising smooth and efficient performance. Fuel economy stands at 4.9L/100 km (Malaysia Driving Cycle). A new Electric Power Steering (EPS) setup improves low-speed manoeuvrability, while PROTON’s renowned ride and handling ensure a confident, composed drive.
C – Comprehensive Safety
Equipped with Level 1 ADAS, the All-New Saga (top variant) includes nine intelligent safety systems — AEB, RCW, DOW, FCW, LDW, LCA, RCTA, IHBC, and FDA — complemented by six airbags and the PROTON Reinforced Safety Structure (RESS) featuring Hot Press Forming (HPF) components for superior body rigidity.
O – Optimised Intelligence
A new 16-inch Integrated Dual Screen merges the digital instrument cluster and infotainment display. It supports wireless Apple CarPlay and Android Auto, alongside convenience features like auto headlamps, Follow-Me-Home lighting, and headlamp levelling.
N – Next-Gen Style
Styling takes a confident leap with Full LED Projector Headlamps, LED Rear Light Bar, and a refined interior boasting a ‘Sulaman Songket’-inspired grille and two-tone 15-inch alloy wheels — a modern yet unmistakably Malaysian design signature.
“This model represents how far PROTON has advanced — from a national carmaker to a forward-looking global brand,” Zhang added. “It’s a car created by Malaysians, for Malaysians, and now ready to showcase our engineering capability to the world.”
The Road Ahead
Ahead of its official launch, PROTON will embark on a nationwide promotional campaign featuring media collaborations, social content, and livestreams that highlight the story behind Malaysia’s most iconic sedan reborn.
To register your interest and catch exclusive previews, visit PROTON’s official website or follow @ProtonCarsOfficial on social media.
The Saga started as Malaysia’s first car — and now, it’s back to remind everyone that “Made in Malaysia” can mean world-class engineering. Can’t wait to see this one hit the road and see the market response.
