GWM Malaysia boosts KD Production, expected to launch first CKD model in second half of 2024, adhering to GWM’s Long-Termism Business Strategy

Great Wall Motor’s (GWM) long-termism business strategy, which emphasises the four globalization strategic pillars, including Locally Built, Locally Operated, Locally Cultivated and Supply Chain Integrate, has resulted in a remarkable results of 62.59% year-on-year increase in global sales, selling an impressive 201,500 units of overseas sales in the first half year of 2024 alone. With this, GWM Malaysia also flaunts its dominance by launching different types of vehicles in 2024. Next in the pipeline is the eagerly awaited launch of the GWM HAVAL H6, dubbed the ‘Best-Selling SUV in China’, set for release in Q3 2024. It is also set to be GWM’s first CKD (Completely Knocked Down) vehicle in Malaysia.

This GWM Malaysia’s inaugural CKD product is a collaborative project with EPMB, a Malaysian automotive investment holding company. The establishment of a CKD plant in Malaysia will play a significant role in GWM’s plan to establish its market presence in the ASEAN region with a comprehensive sales, after-sales service and spare parts infrastructure network. This strategy partnership strives to offer a more affordable range of high-quality vehicles while generating more employment opportunities for Malaysians. This strategy also expand the production layout of GWM’s overseas, and better meet the needs of users in overseas markets.

In alignment with our global commitment to promoting sustainable mobility solutions, we are expanding our product line by introducing more environmentally friendly vehicles in Malaysia to meet local demands, starting with the launch of the electric hatchback GWM ORA GOOD CAT at the end of 2022. 2024 has thus far been a defining year for GWM as it has made significant strides in increasing its brand awareness and market presence by introducing new vehicle models: the GWM ORA 07 in April 2024 and the GWM TANK 300 in July 2024, which have received an overwhelming response from Malaysian consumers. We are proud to announce that the off-road SUV champion in China has exceeded more than 300 bookings in the short period since its launch in Malaysia.

Since it entered the Malaysian market in 2022, GWM has been committed to redefining the concept of automobiles with its innovative approach to producing user-friendly vehicles. The brand carries out a simple yet profound philosophy: “A car is not just a mode of transportation, but a showcase of your lifestyle.”

Commitment to the Malaysian Market

The introduction of these three vehicles (GWM ORA GOOD CAT, GWM ORA 07, and GWM TANK 300) to the local market underscores GWM Global’s introspective commitment to establishing Malaysia as a pivotal overseas subsidiary. In addition, GWM Malaysia has direct access to the manufacturer and can provide customers with unparalleled after-sales support and warranty services. GWM’s dedication to understanding the current trends and demands of the Malaysian market enables GWM to stand out as a user-centric vehicle brand. For the long term, GWM always offers remarkable warranties to their customers, reflecting their confidence and commitment to their products.

“Our commitment to delivering innovative products and excellent services has always been at the core of our mission in Malaysia,” affirmed Mike Cui An Qi, Managing Director of GWM Malaysia. “We aim to establish GWM as a renowned and trusted brand, recognised for our dedication to quality and customer satisfaction.”