JETOUR Malaysia Maps Out 2026 Growth, 50-Outlets Network and T2 SUV Incoming
JETOUR Malaysia has outlined its 2026 growth roadmap, confirming plans to expand its nationwide network to 50 authorised outlets while preparing to introduce the T2 SUV as part of a broader product rollout aimed at strengthening its position in the Malaysian market.
The strategy marks a more deliberate second phase for the brand following its market entry in 2024, shifting focus from initial establishment to network depth, product cadence, and long-term operational capability.
Building on a Measured Market Entry
Since commencing operations in Malaysia, JETOUR has prioritised steady footprint growth over aggressive volume expansion. In 2025, the brand recorded 2,741 vehicles sold and expanded to 31 authorised sales and service centres across 13 states and regions nationwide.
According to the company, this approach is intended to support market relevance, service consistency, and long-term brand credibility as its product range and customer base continue to grow.
Brand Refresh Signals Next Phase
JETOUR recently introduced a new brand logo in Malaysia as part of its transition into the next stage of development. Inspired by the Chinese character 行, symbolising movement and forward momentum, the refreshed identity reflects a clearer brand direction and reinforces Malaysia’s role as a strategic growth market.
The brand says the updated identity aligns with a more confident, travel-led positioning as it expands its SUV portfolio locally.
Product Roadmap: T2 and Broader SUV Expansion
Product expansion will be a key pillar of JETOUR Malaysia’s 2026 plan, with multiple new model introductions planned across different SUV segments. Among these is the T2 SUV, which the brand positions as an important step in its next product phase.
Beyond individual models, JETOUR says its roadmap will focus on broader category development, spanning urban-focused SUVs, off-road-inspired offerings, and lifestyle-oriented vehicles designed for families and long-distance travel.
At the centre of this direction is the T-Series, which reflects JETOUR’s evolving SUV design language, incorporating more assertive styling, intuitive technology, and a stronger emphasis on travel and adventure use.
Mr Nicholas Ng, Vice President of JETOUR Auto Malaysia, said:
“Malaysia remains a key market in JETOUR’s global growth strategy. Our focus is on building a stronger, more distinctive SUV portfolio while continuing to invest in the capabilities and infrastructure that support long-term confidence among customers and partners.”
The upcoming JETOUR T2 is positioned as a more rugged, lifestyle-oriented SUV, powered by a 2.0-litre TGDI petrol engine producing 180 kW and 375 Nm, paired with a 7-speed dual-clutch transmission. It features an intelligent XWD system with 7+X drive modes, a 700 mm wading depth, and off-road-inspired elements such as a rear-mounted spare tyre. Exterior highlights include full LED lighting, 19-inch alloy wheels, and illuminated JETOUR branding, while interior features shown include front ventilated and memory seats, a panoramic sunroof, multicolour ambient lighting, and a 580-litre boot.
Expanding Network and Local Capability
Supporting this product push is an accelerated network expansion plan, with JETOUR Malaysia targeting 50 authorised sales and service centres nationwide by the end of 2026.
In parallel, the company is investing in long-term operational infrastructure, including a new Malaysia headquarters and flagship service centre, as well as the establishment of a Regional Technical Training Centre and a dedicated Media and Content Centre, both targeted for completion in H1 2026.
According to JETOUR, these initiatives are intended to strengthen aftersales capability, technical support, and customer engagement as the brand scales up its presence nationwide. Planned quarterly aftersales campaigns and customer car clinics will continue as part of this effort.
For more information, visit https://jetour.com.my/
CarTok Editor’s Note
With the T2 SUV incoming and a 50-outlet network in sight, JETOUR’s 2026 plan is less about headline-grabbing volume and more about operational readiness. In a segment already crowded with new-nameplate SUVs, consistency in retail execution and aftersales support may prove more decisive than how quickly the model list grows.
