iCAUR Malaysia has wrapped its V23 EV Off-Road SUV in a striking Dong Bei Flower motif and tied it to a simple incentive: test drive the V23 from now until28 February 2026 and you’ll be entered to win one of three iPhone 17 Pro units. Winners are drawn on 1 March 2026.
The campaign is built to convert curiosity into showroom visits. The floral wrap is loud by design — an eye-catching seasonal cue that pairs the V23’s “Born To Play” attitude with an easy, tech-heavy prize.
Campaign at a Glance
- Dates: Now until 28 Feb 2026
- Prize: 3 × iPhone 17 Pro (lucky draw: 1 Mar 2026)
- Where: iCAUR showrooms and pop-ups nationwide (Klang Valley, Penang, Ipoh, Melaka, Johor Bahru and East Malaysia)
- Theme: Chinese New Year — Born To Play with a Dong Bei Flower wrap
How to Enter (5 Easy Steps)
- Visit an iCAUR showroom or pop-up.
- Test drive the iCAUR V23.
- Take a selfie with the V23 and post it to social media.
- Follow iCAUR Malaysia and complete the entry form.
- Submit the form — you’re entered into the lucky draw.
Visit your nearest showroom today to try the V23 and join the draw. Prefer to plan ahead? Book a test drive online at https://icaur.com.my/test-drive.
Why the Dong Bei Flower?
The Dong Bei Flower is a bold, retro floral textile from Northeast China long associated with home, celebration and CNY décor. Applied to an EV, the motif does three things: it stops scrolls, signals festivity, and hands the V23 a lifestyle personality that’s deliberately un-corporate, much like the brand’s tagline: Born To Play.
The V23, Briefly
The iCAUR V23 is Malaysia’s second fully electric SUV and one of the few EVs built with genuine off-road intent. Available in 2 variants: 2WD (RM119,870) and iWD (RM132,980), the V23 pairs retro-inspired boxy looks with real capability: up to about 430 km range (NEDC) on the dual-motor all-wheel-drive version, 210 mm of ground clearance, and water-wading depth rated up to 600 mm.
Inside, a 15.4-inch infotainment display with Snapdragon processing, wireless Apple CarPlay/Android Auto and a 540° surround camera sit alongside ventilated and massage seats, while Level-2 ADAS and versatile cargo space round out its toolkit. In short: it’s an EV that wants to feel at home on trails as much as in town — and the CNY campaign gives you a chance to experience that for yourself on a test drive.
CarTok Editor’s Note:
Festive activations usually trade on discounts and freebies. iCAUR’s play is different: design + a high-value tech prize = a reason for people to visit now. It’s a low-friction ask (a short test drive and a selfie) with a clear reward, and the seasonal wrap helps the V23 stand out in showrooms and on social feeds.
