Local helmet maker GRACSHAW has rolled out a bold new brand identity as it approaches its 20th anniversary, and also unveiled a new generation of helmets designed specifically for Malaysia’s fast-evolving scooter scene. The relaunch centres on a stripped, street-inspired logo and the new tagline “FROM STREET”
On the product side GRACSHAW introduced three helmet models aimed at different rider needs and styles: the open-face GENNEX II, the urban-focused GLAIVE, and the long-distance GLADEON full-face.
What’s new with the brand
GRACSHAW says the new identity positions it as a lifestyle-driven helmet brand that wants to connect with local riders and street culture. GRACSHAW’s Senior Business Development Manager, Mr Chiong Sai Weng, said:
“GRACSHAW’s rebranding initiative aims to cultivate a riding culture inspired by street culture — our roots,” shared Mr. Chiong Sai Weng, Senior Business Development Manager. “Through this new identity, we’re creating a lifestyle that connects with local riders and celebrates passion and creativity.”
The new logo features a bold stroke across the letter “G” and the brand says the identity and tagline are intended to express confidence, precision and a design-forward attitude.
The new helmet line — who they’re for (and why they matter)
GENNEX II (open-face) — The successor to GRACSHAW’s earlier open-face models, GENNEX II keeps the brand’s emphasis on style and everyday urban use. It’s pitched at maxi- and touring-scooter riders looking for a stylish, easy-wear open-face helmet with a micrometric buckle for quick fastening. Colour options are Glass White, Alaska, Glass Black, Nano Grey, Flat Sparkle Grey, Flat Black.
GLAIVE (open-face) — Bolder and more contemporary, GLAIVE is aimed at urban riders who live fast and ride in style. It’s positioned as an ideal companion for compact scooters and city riding. Customers can enhance the helmet’s look and high-speed stability by installing an optional rear ducktail that improves aerodynamics. Colour options are Glass White, Alaska, Glass Black, Nano Grey, Turquoise Blue, Flat Black.
GLADEON (full-face) — The most performance-oriented model in the launch, GLADEON is designed for long-distance riders and higher-performance scooters. Notable features called out for this model include a KlearAF Anti-Fog Insert and an ultra-thin lens intended to keep the viewing crystal clear in different weather conditions. Colour options are Glass White, Alaska, Glass Black, Nano Grey, Flat Sparkle Grey and Flat Black. All purchases of GLADEON come with complimentary riding essentials such as a GRACSHAW balaclava and GRACSHAW ear plugs.
All three helmets are due to be available from December 2025. The retail prices are GENNEX II: RM 392; GLAIVE: RM 478; and GLADEON: RM 565.
Key tech and comfort highlights (USPs)
GRACSHAW helmets are built around three core principles — integrated safety, style-forward design and tech-engineered comfort — and the collection includes a suite of rider-focused features:
- ContourFit Advanced Comfort Padding and Inner Liner System — pressure-free fit that adapts to the rider.
- SpecFit Eyeglasses-Friendly System — specially designed padding to keep eyewear securely in place during long rides.
- AeroFlow Ventilation System — engineered intake-to-exhaust airflow for continuous cooling.
- Aero-G Cool Comfort Fabric Liner — combats sweat-related odour and bacteria for lasting freshness.
- KlearView High Clarity Visor — UV and glare protection while allowing clear expression of rider individuality.
- KlearAF Anti-Fog System — for uncompromised clarity in all weather conditions.
GRACSHAW also introduced its Fit Check Measurement System, a new rider-friendly sizing solution to help find the perfect fit and comfort.
Those feature names and systems are the core selling points GRACSHAW is promoting: user-centric comfort, clear vision (day/night, anti-fog), ventilation and eyewear-friendly fit.
Bottom line
GRACSHAW’s relaunch is both a visual refresh and a product push — the brand is leaning into street culture and lifestyle positioning while adding measurable comfort and clarity upgrades to its helmet range. For riders who want a mix of style and practical features (good ventilation, anti-fog tech, eyewear compatibility), the new line looks targeted and thoughtful — with the GLADEON positioned as the pick for longer, faster rides.
