Malaysians have once again shown their love for the nation’s most iconic car as the upcoming Saga records an impressive 10,000 bookings in just five days since tentative pricing was announced and order taking began on 10 November.
This translates to 2,000 bookings per day, 83 every hour, or one new booking every 43 seconds, which could signal Malaysians’ continued confidence in PROTON’s latest evolution of its beloved sedan and the value it provides.
“The All-New Saga is more than just a car; it’s a symbol of national progress, reimagined for a new generation. To receive 10,000 bookings in only five days is both humbling and inspiring, and we thank Malaysians for their trust and support,” said Dato’ Ir. Abdul Rashid Musa, Deputy Chief Executive Officer, PROTON.
“To ensure that customers can experience the All-New Saga as soon as possible, our production team in Tanjong Malim has been working diligently to ramp up supply, with vehicle deliveries set to begin immediately after the official launch,” he added.
Advanced Platform, Smarter Tech, Stronger Value
Developed on PROTON’s Advanced Modular Architecture (AMA), the new Saga represents a major step forward in Malaysian-led engineering — with full IP ownership and major contributions from the brand’s expanding R&D capabilities.
Key upgrades include:
- New i-GT 1.5L engine paired with an efficient CVT
- Comprehensive safety suite with six airbags and nine ADAS features
- All-new 16-inch Integrated Dual Screen with wireless Apple CarPlay & Android Auto
- New styling with modernised lines and Sulaman Songket-inspired detailing celebrating Malaysia’s cultural heritage
Despite these upgrades, PROTON maintains the Saga’s hallmark appeal: high value at an accessible price point.
IKONIK TOGETHER-GATHER Takes the Saga to the Streets
To celebrate the strong nationwide response, the All-New Saga is currently touring popular lifestyle and food spots through the IKONIK TOGETHER-GATHER roadshow.
After stops at Tapak Urban Street Dining (KLCC) and Tebing, Bandar Dato’ Onn, the tour will continue at:
- Tapak Gravitas Jalan Baru, Penang
- CarBoot Sale Taman Kerang, Kuantan
on 21 – 23 November 2025
The event blends food, music, lifestyle and community activities, giving Malaysians a chance to see the All-New Saga up close before launch day.
Early Bird Offers Still Available — While Slots Last
With 10,000 bookings already in, PROTON confirms that another 10,000 customers remain eligible for Early Booking Offers, applicable for bookings made before launch and registrations completed by 31 December 2025.
Eligible customers will receive:
- 1-Year Free Service or 20,000 km (labour + service parts)
- Limited Edition All-New Saga Touch ‘n Go Card
Terms apply.
With units ready for immediate delivery post-launch, PROTON encourages customers to secure their booking early.
The All-New Saga, the company says, continues to embody the spirit of Malaysian mobility — engineered by Malaysians, for Malaysians — and is now positioned to stand confidently on the global stage.
