Chery Malaysia Celebrates Football Season With Robert Lewandowski, Highlights Tiggo 9
As football fever continues to grip fans worldwide, Chery Malaysia is marking the occasion through the brand’s global partnership with football star Robert Lewandowski while highlighting its flagship Tiggo 9 SUV.
The campaign combines football, family values and Chery’s “For Family” brand philosophy, with activities taking place across multiple international markets, including Malaysia.
Chery Gempak Bola Roadshow At Sunway Pyramid
In Malaysia, members of the public can visit the Chery Super Hybrid Tour roadshow at Sunway Pyramid’s Orange Concourse from 8 to 12 July, between 10am and 10pm.
Customers who book any Chery vehicle during the event will receive an exclusive Chery x Robert Lewandowski jersey T-shirt (while stocks last).
The event is part of a wider global initiative involving Chery subsidiaries, regional operations, dealer partners and customers, with football-themed viewing parties and community engagement activities organised across Europe, Asia, the Middle East, Africa and Latin America.
Lewandowski Fronts Chery’s ‘For Family’ Philosophy
Widely regarded as one of football’s greatest strikers, Robert Lewandowski serves as Chery’s Global Brand Ambassador.
According to Chery, the collaboration reflects shared values of dedication, excellence and family, with the footballer emphasising that comfort, safety and reliability are important considerations when travelling with loved ones.
“Family plays an important role in every aspect of life, including how we travel. Safety, comfort and reliability are essential, and these are values that I see reflected in Chery and the TIGGO 9,” said Lewandowski.
Tiggo 9 Positioned As Chery’s Flagship SUV
The Chery Tiggo 9 sits at the top of the company’s SUV lineup and is designed with family comfort and premium features in mind.
Among its key highlights are:
- Front seats with massage function
- Ventilated seats for both the first and second rows
- Premium cabin designed for long-distance comfort
- 10 airbags
- ADAS 2.5 intelligent driving assistance system with 23 safety functions
The model is positioned as a flagship family SUV that combines luxury, technology and comprehensive safety features.
Chery Continues Expanding Globally And In Malaysia
Chery said it now has operations spanning more than 120 countries and regions, supported by eight global R&D centres, 36 production bases, more than 2,000 dealerships and over 1,800 service centres worldwide.
In Malaysia, the company has continued expanding its presence with a growing dealer network and an increasingly diverse product portfolio, including the recently launched Tiggo 9 flagship SUV. Chery is also progressing with Phase 1 of its Smart Auto Industrial Park in Lembah Beringin, which is expected to strengthen its local production capabilities.
The football campaign reinforces Chery’s “For Family, For Champion” message, combining sporting excellence with the brand’s family-oriented positioning as it continues to grow its presence in Malaysia and internationally.
CarTok Editor’s Note:
Celebrity endorsements are common in the automotive industry, but the strongest partnerships are those that align naturally with a vehicle’s target audience. Robert Lewandowski’s image as a family man and elite professional fits the Tiggo 9’s positioning as a premium family SUV more convincingly than a purely performance-focused ambassador would.
Ultimately, however, long-term success in Malaysia will depend more on Chery continuing to strengthen product quality, aftersales support and ownership experience as competition in the SUV segment becomes increasingly intense.
