Michelin Malaysia has officially expanded its acclaimed MICHELIN Primacy 5 tyre range to include sport utility vehicles (SUVs) – a strategic move targeting one of the country’s largest vehicle segments. With 34 new fitments for 16- to 22-inch wheels, the extension ensures that owners of both conventional and electric SUVs can now access the same premium comfort, lasting safety, and efficiency that made the Primacy 5 a benchmark in the passenger car category.
Why This Expansion Matters for Malaysian Drivers
SUVs and crossovers now represent 42% of vehicle sales in the region (up from just 11% in 2010*), and Malaysia is riding this wave with accelerating EV adoption and increasingly diverse road conditions. The extended Primacy 5 lineup is engineered to deliver “Confidence Made to Last” – whether you’re navigating urban traffic, highway cruises, or occasional rough patches.
“Malaysia is at an exciting inflection point, with EV adoption accelerating and SUVs dominating the roads. With the extension of the MICHELIN Primacy 5 range, we are meeting this shift head on, giving drivers of both electric and conventional SUVs a tyre that delivers on comfort, safety, and efficiency without compromise.” — Florentin Odenwald, Managing Director of Michelin Malaysia, Singapore, and Brunei
Four Core Benefits, Engineered for SUV Demands
The SUV-specific variants of the MICHELIN Primacy 5 retain all the award-winning technologies of the original range, now reinforced for heavier vehicles and tougher conditions:
- Premium Comfort Drive
- Ranking #1 in silence and comfort with the lowest interior cabin noise¹, thanks to MICHELIN Silent Rib Gen-3 technology – ideal for long family journeys or daily commutes where cabin refinement matters.
- Safety Made to Last
- 16% shorter wet braking distance (for both new and worn tyres) and top performance in wet moose tests²,³. Supported by MICHELIN EverGrip, EverTread, and Functional Elastomers 3.0, the tyre maintains confident grip even as tread wears – critical for Malaysia’s frequent tropical downpours.
- Excellent Longevity
- MaxTouch technology optimises road contact and evenly distributes forces during acceleration, braking, and cornering. Result? Longer tread life without compromising safety – a key consideration for fleet operators and cost-conscious private owners alike.
- EV Compatibility
- A high-performance tread compound reduces rolling resistance by 10%⁴, improving energy efficiency and helping extend electric vehicle battery range. With more Malaysian fleets electrifying, this feature positions the Primacy 5 as a future-ready choice.
Availability & Pricing in Malaysia
The MICHELIN Primacy 5 for SUVs is now available in 76 sizes (covering 16- to 22-inch wheels) at all authorised Michelin dealers nationwide. Recommended retail price: RM467 – RM1,639 per tyre, depending on size and specification.
For fitment advice, promotions, or dealer locations, visit: https://www.michelin.com.my/
CarTok Editor’s Note
The Primacy 5 is aimed squarely at car or SUV owners who prioritise refinement, safety, and long-term value over upfront cost.
Our monsoon-heavy climate demands confident grip in the wet; our mixed road surfaces require reinforced sidewalls and impact resistance; and our growing EV adoption makes low rolling resistance a tangible range booster. The Primacy 5 ticks all three boxes.
Consumers should take heed on tyre upgrades as an investment into the vehicle safety experience. After all, tyres are the only part of the vehicle that are in contact with the road.
*E2A figures include Australia, Indonesia, Japan, Malaysia, New Zealand, the Philippines, Singapore, South Korea, Thailand, Vietnam.
¹Silence and comfort (SUV): External tests by TUV Rheinland Thailand Ltd, Nov 2025.
²Wet braking: External tests by TUV Rheinland Thailand Ltd, Nov 2025.
³Wet handling: External tests by TUV Rheinland Thailand Ltd, Nov 2025.
⁴Energy efficiency: Rolling resistance tests by Thailand Automotive Institute, Nov 2025.</small>
