NIZRA Auto Opens JETOUR Damansara Showroom, Launches Road Safety Campaign
NIZRA Auto has officially opened its new JETOUR Damansara showroom in Taman Tun Dr Ismail (TTDI), further expanding the rugged SUV brand’s presence in the Klang Valley while also reinforcing the company’s commitment to Malaysia’s growing automotive sector.
Located near the Damansara residential and commercial areas, the showroom strengthens JETOUR’s footprint in one of the Klang Valley’s key automotive and commercial hubs, providing easier access to the brand’s expanding line-up of lifestyle-oriented SUVs.
Speaking at the event, NIZRA Group Berhad Founder and Group CEO Nik Iruwan Dato’ Nik Izani described the opening as an important milestone for both NIZRA Auto and JETOUR Malaysia.
“This showroom represents confidence. Confidence in the Malaysian market, confidence in the Jetour brand, and confidence in the partnership between Jetour Malaysia and NIZRA Auto. For me personally, this occasion is especially meaningful. Having grown up in the Taman Tun Dr Ismail and Damansara area, it is a proud moment to open a showroom in a place I have always called home.”
NIZRA Auto is part of NIZRA Group’s automotive and mobility division, which focuses on automotive retail, mobility services and future mobility solutions. The company aims to build a comprehensive mobility ecosystem covering vehicle sales, aftersales support and next-generation mobility offerings.
According to Nik Iruwan, the company’s confidence in the JETOUR brand was strengthened following a visit to the manufacturer’s facilities in Fuzhou, China, in 2024.
“What impressed me was not only the product itself, but the thought and engineering behind it. The design, technology, safety features and overall driving experience demonstrated a brand capable of competing on a global stage. I was equally impressed by the scale and sophistication of the manufacturing facilities. The high level of automation, production capability and commitment to quality gave us confidence in Jetour’s long-term future and reinforced our belief that NIZRA wanted to be part of that journey.”
JETOUR has rapidly expanded its presence in Malaysia, with models such as the T2 and recently introduced T1 helping to grow the brand’s profile in the increasingly competitive SUV market.
NIZRA Auto also reaffirmed its commitment to supporting JETOUR’s long-term growth through network expansion, customer experience initiatives and continued investment in aftersales capabilities.
To support customers after purchase, the JETOUR Damansara showroom is backed by a dedicated service centre located nearby.
NIZRA Launches Road Safety Initiative
In conjunction with the showroom opening, NIZRA Auto also launched its NIZRA Road Safety Action Campaign.
The initiative aims to promote greater awareness of road safety, encourage responsible driving behaviour and contribute to safer roads for all Malaysians.
“As a company involved in mobility, we believe our responsibility extends beyond selling vehicles. We hope to play our part in promoting awareness, education and responsible driving habits that contribute to safer roads for everyone,” said Nik Iruwan.
Looking ahead, NIZRA Auto said it remains committed to strengthening its partnership with JETOUR Malaysia while continuing to expand its role within Malaysia’s automotive and mobility landscape.
CarTok Editor’s Note
Five years ago, the challenge for many Chinese automotive brands in Malaysia was convincing customers to trust the product. Today, the challenge is different: building a retail and aftersales network capable of supporting rapid growth.
This shift is significant because it suggests the consumer sentiment has moved beyond assessing vehicle quality alone. Dealer groups do not invest in showrooms, service centres and inventory based solely on marketing promises. Such investments are made when there is confidence that customer demand can justify long-term operational commitments.
Viewed through that lens, the opening of JETOUR Damansara is more than just an expansion of the brand’s sales footprint. It reflects the next stage of competition in Malaysia’s automotive market, where long-term success depends not only on the vehicles sold, but also on the ownership experience that follows.
