Microsoft Word – Press Release_Subaru Malaysia_31 May 2024.docx
TC Subaru Sdn. Bhd. (TCS), the exclusive distributor of Subaru vehicles and after-sales services in Malaysia, announces a strategic business transformation to fully import Complete Build Up (CBU) Subaru vehicles from Japan starting from 2025.
This mirrors the announcement made by Tan Chong International Limited (TCIL) on 24 May, 2024. “Together, TCIL and Subaru Corporation recognize the need for a forward-looking, future-proof approach to adapt to emerging market dynamics. After careful consideration, TCIL and Subaru Corporation have jointly decided to undergo a proactive business transformation by phasing out the existing Complete Knock Down (“CKD”) business model, which is believed to be no longer sustainable in the long term.”
“From next year, the CKD markets in Thailand, Vietnam, Malaysia, and Cambodia will transition to a Complete Build Up (“CBU”) sales model from Japan. The Joint Venture remains strong, as TCIL and Subaru Corporation continue to remain agile and explore additional viable business avenues together in Thailand, Vietnam, Malaysia and Cambodia.”
“TCIL and Subaru Corporation are confident that this strategic decision will position Subaru for continued success in these dynamic markets. As TCIL embarks on this new chapter together with Subaru Corporation, both TCIL and Subaru Corporation remain steadfast in their commitment to delivering exceptional value to customers, partners, and stakeholders.”
For current owners of Subaru vehicles, TCS reaffirms its unwavering commitment to providing an exceptional ownership experience. Every Subaru dealership across Malaysia will continue to offer comprehensive support and services, with the expertise of Subaru-certified technicians and genuine parts found at all authorized service centers here.
