Alfa Romeo Returns to Malaysia with Giulia Veloce and Stelvio Veloce — A Comeback Driven by Passion
After more than a decade away, Alfa Romeo is officially back in Malaysia, reigniting the allure of Italian performance and design on local roads. The brand returns under DLSB Partners Sdn Bhd, an independent private distributor and member of Atlantis Motor Group, and promises renewed commitment to long-term support, customer experience, and brand rebuilding.
The comeback starts with the launch of the Giulia Veloce and Stelvio Veloce, two models that have become emblematic of Alfa Romeo’s modern renaissance. Together, they mark the start of a new era for Alfa Romeo Malaysia — one built on emotion, heritage, and driving enjoyment.
“Malaysians have a special and admirable relationship with Alfa Romeo, understanding that our cars give more than just a way to get places, it also gives us feelings, emotions and sensations. For many owners, it’s an expression of their passion, style and personality, and we’re incredibly excited and proud to have this opportunity to rekindle that connection: reminding Malaysians of our love for cars, driving, and all the positive feelings associated with it. Alfa Romeo is only the beginning for us, and we are on the cusp of introducing more exciting brands,” said Dato’ Douglas Cheng, Executive Director, DLSB Partners Sdn Bhd.
“For decades, Alfa Romeo has captured hearts through its passion, resilience, and rich heritage — qualities that create an unbreakable bond among its drivers. Its return to Malaysia marks not just a revival of a brand, but a rekindling of emotion and spirit. Together with our partner DLSB, we’re excited to grow the ‘Alfisti’ community together, to celebrate that rare connection between driver and machine,” said Isaac Yeo, Managing Director of Stellantis ASEAN.
A Legacy Reborn with the Giulia Veloce and Stelvio Veloce
Alfa Romeo’s return is anchored by two of its most celebrated models in the modern era.
Since their debut, both the Giulia and Stelvio have been defining vehicles in Alfa Romeo’s contemporary revival. Their blend of beauty, performance, and soul has earned them widespread acclaim — most recently in the “BEST CARS” competition by auto motor und sport, where:
- The Giulia won “Midsize Import” for the eighth time
- The Stelvio won the “Large SUV/Off-road Vehicle Import” category
Alfa Romeo Giulia Veloce — A Modern Heir to an Iconic Lineage
Drawing from more than 50 years of Alfa sports-sedan heritage, the Giulia Veloce embodies the brand’s long-standing philosophy of balance and dynamism.
Key Mechanical and Performance Highlights
- 2.0L turbocharged inline-four
- 280 hp and 400 Nm
- 8-speed automatic, rear-wheel drive
- 0 – 60 km/h in 5.7 seconds
- Top speed: 240 km/h
The Giulia’s chassis engineering remains one of its defining strengths. A near-perfect 50:50 weight distribution, extensive use of aluminium, and a bespoke Alfa Link suspension contribute to its famously intuitive handling. Enhancing the experience are a quick 11.8:1 steering ratio, carbon fibre driveshaft, and mechanical Q2 limited-slip differential, delivering agility that feels distinctly Alfa.
Design and Interior
The Giulia’s signature “Trilobo” grille sits between full-LED Adaptive Matrix “3+3” headlights, with 19-inch wheels, dark finish elements, and red Brembo calipers accenting its sporting stance.
Inside, the cabin exudes Italian craftsmanship:
- Leather-wrapped three-spoke steering wheel
- Sports seats with premium materials
- Aluminium trim
- New 12.3-inch digital TFT cluster with classic-style Alfa dials
Alfa Romeo Stelvio Veloce — Performance SUV with Italian Soul
Named after the legendary Stelvio Pass, the Stelvio Veloce blends SUV versatility with sports-car precision.
Performance & Dynamics
- 2.0L turbocharged engine, 280 hp
- 8-speed automatic transmission
- Q4 all-wheel drive
- Balanced 50:50 weight distribution
With the Alfa Link suspension and lightweight construction, the Stelvio delivers sedan-like steering response and coupé-like acceleration, all while offering the space and comfort expected of a premium SUV.
Interior & Practicality
The cabin combines flair and functionality with:
- Premium leather upholstery
- Sculpted sport seats
- Aluminium details around the centre console
- Spacious rear seating
- Flexible cargo area for everyday or long-distance use
Driving Beautifully — An Ownership Experience Built for the Alfisti
Alfa Romeo Malaysia’s revival extends beyond vehicles. Its upcoming flagship Casa Alfa Romeo 3S Centre at TREC KL will serve as the community’s core hub, offering sales, service, bespoke experiences, and access to certified technicians.
A suite of lifestyle-driven benefits will soon follow:
La Bella Vita
Curated lifestyle events celebrating Italian culture — from destination drives to exclusive activities in Malaysia and abroad, including visits to the Museo Alfa Romeo.
Speed Dating
Track-focused driving experiences designed around passion and connection, not just lap times.
Alfa Concierge
Personalised assistance for new Alfa Romeo owners, focusing on convenience and premium care.
Famiglia Alfa Romeo
A dedicated programme supporting both new and classic Alfa owners, complete with:
- Factory-certified technicians
- Genuine Alfa parts
- Roadside assistance
Alfa Romeo Malaysia also announced its title sponsorship of the ITF World Tennis Tour M15 happening 10 – 23 November 2025.
So, Alfa is back. And beyond cars, they want to sell you emotion. Let’s see if this twin causes any sparks in the market.
