TOMY Company, Ltd. has officially opened the first TOMICA BRAND STORE in Southeast Asia, marking its regional debut right in the heart of Kuala Lumpur. The new store is located within the Toys“R”Us IP Flagship Collection Store at Suria KLCC, adopting a shop-in-shop concept blending retail, merchandise display, and brand storytelling.
This is TOMICA’s third dedicated brand store globally, following openings in Shanghai (September 2024) and Beijing (September 2025).
A TOMICA Playground Inside Toys“R”Us
Situated on Level 2, LC 203, Ramlee Mall, Suria KLCC, the store is designed as both a shopping destination and an information hub for fans of all ages. TOMY describes the space as a place to experience its brand message, “Only the Real Thing Moves”, while exploring the world of TOMICA.
From the outside, the store resembles a giant TOMICA box. Inside, visitors are greeted by several themed zones, including:
- Wheel Table, a centrepiece display made from stacked wheels
- TOMICA WALL, showcasing more than 2,000 diecast cars
- TOMICA KIDULTS AREA, aimed at adult collectors with a playful streak
- Recommended Corner, highlighting new releases
- TOMICA HISTORY AREA, charting the brand’s heritage since 1970
A Brand with Generations of Fans
First introduced in 1970 as Japan’s first domestic palm-sized diecast car series, TOMICA has grown into a global name among collectors and families alike. To-date, over 10,000 models have been released, with cumulative sales exceeding one billion units as of December 2024.
The official opening ceremony was attended by representatives from TOMY, Toys“R”Us, and TOMICA’s Malaysian distributor, including:
- Saitoh Katsunori, Senior General Manager Head of Asia Strategy Division, TOMY Company Ltd
- Ochiai Kiyoshi, Managing Director, TOMY ASIA
- Hisayama Itaru, Team Manager, TOMICA Division, TAKARATOMY
- Tan Ee Chian, Executive Director, Litt Tak Sdn Bhd
- Carol Chua, General Manager, Toys“R”Us (Malaysia) Sdn Bhd
What They Said
Speaking at the launch, Ochiai Kiyoshi, Managing Director of TOMY ASIA, said:
“We are pleased to open our first TOMICA BRAND STORE in Southeast Asia this year, which coincides with TOMICA’s 55th Anniversary. This store is certainly a must-visit showcase and experiential hub for enthusiasts and collectors to fully immerse themselves in TOMICA’s world of diecast miniature cars. We have plans to expand our network of brand stores overseas, especially throughout Asia, to reach fans worldwide and to elevate their TOMICA experience.”
Tan Ee Chian, Executive Director of Litt Tak Sdn Bhd, added:
“As TOMICA’s official distributor in Malaysia for the past 40 years, we see this exciting brand development as a major milestone in strengthening TOMICA’s connection with collectors and enthusiasts. The TOMICA BRAND STORE provides a dedicated platform to spotlight the brand’s extensive range – from timeless favourites to premium and limited-edition models – creating a more immersive and engaging experience than ever before.”
Meanwhile, Carol Chua, General Manager of Toys“R”Us (Malaysia) Sdn Bhd, said:
“This marks an important step in our Asia partnership with TOMICA. Malaysia now joins Shanghai and Beijing as the third TOMICA BRAND STORE housed inside a Toys“R”Us store outside Japan. Having TOMICA anchor our IP Flagship Collection Store at Suria KLCC elevates the entire concept, giving families, fans and collectors of all ages an inspiring destination that brings our brand promise ‘Live Toyful’ to life.”
Exclusive Items and Launch Activities
To mark the opening, two original TOMICA BRAND STORE products will be available exclusively at this store in Malaysia. Selected original items from TOMICA shops in Japan will also be offered.
(These store-exclusive products are also available at other TOMICA BRAND STORE locations in Shanghai and Beijing, as well as TOMICA KIDULTS SELECT STORE outlets in China.)
Visitors can also enjoy special launch activities, including:
- Promotional gifts and branded giveaways
- Interactive sessions such as Mosaic Art and White TOMICA Colouring
- Meet & Greet sessions with TOMICA Mascot, T-KUN, happening three times daily from 18 – 21 December 2025
Timings and details are available in-store.
Learn More
For more information, visit:
- Official Website: takaratomyasia.com
- Instagram: @tomicaofficial_asia, @tomica_msia
- Facebook: TomicaMalaysia
CarTok Editor’s Note
Tiny cars with big nostalgia. If TOMICA was part of your childhood—or still is—this new KLCC store is an easy excuse to relive it.
