Honda Malaysia Ended 2025 with 72,301 Units, Maintains Lead in Non-National Segment for 12th Straight Year

Honda Malaysia has announced total sales of 72,301 units in 2025, representing an 8.8% market share, while retaining its position as the No.1 brand in the non-national passenger vehicle segment for the 12th consecutive year.

While the figure is more measured compared to the brand’s stronger pre-pandemic and recovery-period peaks, Honda’s performance was still sufficient to keep it ahead of other non-national rivals in Malaysia’s increasingly competitive passenger vehicle market.

Hybrid Push Remains a Key Pillar

Honda Malaysia Managing Director and Chief Executive Officer, Mr. Narushi Yazaki, said:

“I would like to express my heartfelt appreciation to our customers for their continued confidence and unwavering trust in the Honda brand, which inspires us to keep raising the bar. We also sincerely thank all stakeholders for their steadfast support over the years, as well as the Malaysian Government for its continued support for our sustainability and electrification initiatives. The solid performance in 2025 has further strengthened our confidence in Honda’s product direction and reinforced our commitment to delivering practical electrification solutions.”

He added:

“As we mark 21 years (2004–2025) since the introduction of our hybrid technology, strengthening the presence of our hybrid models across major segments remains a key priority. By integrating advanced hybrid technology, we aim to deliver an engaging and rewarding driving experience for every customer. We remain committed to driving long-term growth and supporting a more sustainable future for the Honda brand.”

Hybrid variants continued to play a growing role in Honda’s mix. The company said the HR-V and CR-V e:HEV variants each contributed more than 30% of total hybrid sales, highlighting steady acceptance of electrified options among Malaysian buyers who still prioritise familiarity and practicality.

HR-V, City and CR-V Lead Sales Mix

Honda’s core volume came from its established nameplates:

• HR-V – 25% of total sales
• City – 24%
• CR-V – 15%

This spread reflects Honda’s continued strength in the B-segment sedan and SUV categories, which remain among Malaysia’s most competitive and price-sensitive segments.

Despite a more crowded SUV landscape and growing pressure from new entrants offering aggressive pricing and high equipment levels, Honda’s lineup continued to draw buyers looking for brand familiarity, strong resale value and proven aftersales support.

25th Anniversary Campaign Concludes

2025 also marked Honda Malaysia’s 25th anniversary, celebrated through its “Because of You” campaign, which included a three-month lucky draw for customers.

The final two winners, announced for December 2025, drove home a City 1.5L RS and an HR-V 1.5L T V.

One of the winners, Mr. Cheah Wei Kong from Selangor, who purchased an e:N1, shared:

“When electric vehicles started gaining popularity, I was not sure if they could meet my needs for practicality, safety and ease of driving. But I decided to give the e:N1 a try because Honda has proven itself as a reliable, long-standing brand, consistently showing stability since its establishment in Malaysia. After the test drive, I immediately fell in love with this Honda EV. I am impressed by how approachable and effortless it feels to drive. The transition to an electric vehicle is smooth and natural, just like driving a petrol car. I encourage anyone who is hesitant to take it for a test drive, and they will understand how practical and enjoyable this EV can be. To my delight, it also became my lucky charm, helping me win a City RS! This has truly been an unforgettable experience with Honda.”

Another winner, Mr. Muhammad Syabil bin Muzafar from Perak, who bought a Civic 1.5L V, said:

“I was looking for a car that is dynamic and sporty, one that could meet my daily needs while reflecting my personality. The Civic immediately caught my eye with its striking design, and experiencing its powerful performance and smooth handling confirmed that it was the perfect car for me. Honda has been in the country for longer than I can remember, and the brand’s strong reputation for reliability and customer support gave me the confidence to choose Honda. Winning the HR-V on top of that feels absolutely surreal. With these two Honda models, I now have the perfect combination for both daily commuting and weekend adventures with friends and family.”

Looking Ahead

Honda Malaysia says it is entering its next phase focused on long-term growth, hybrid expansion and practical electrification, supported by what it describes as enduring customer trust and a balanced product portfolio.

CarTok Editor’s Note:

Holding the non-national crown for 12 years straight is no small feat — but the market is moving faster than ever. The real test for Honda now isn’t just loyalty, but how convincingly it can defend its ground against a new wave of value-packed challengers.