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Chery Opens New-Generation 3S Showroom In Alor Setar

Chery Malaysia has opened its newly relocated Chery Alor Setar showroom, strengthening the brand’s retail and aftersales presence in Kedah and the wider Northern Region.

Located at Lot 304, Lorong Perak 16, Jalan Perusahaan Mergong 2, the new outlet adopts Chery’s latest Generation 4.0 showroom concept, designed to provide a more contemporary and customer-focused retail environment.

The Mergong industrial area is one of Alor Setar’s established commercial and industrial hubs, providing convenient access for customers from the city and surrounding townships.

Spacious Outlet

Operated by dealer-partner Indah Utara Enterprise Sdn Bhd, the new 3S facility covers 877 square metres and features four service bays.

The outlet allows customers to view Chery’s current vehicle lineup while also providing aftersales services carried out by trained Chery technicians.

A customer experience lounge is also available for customers waiting for their vehicles to be inspected or serviced.

Chery Alor Setar is the second Chery outlet in the Northern Region to receive the brand’s Generation 4.0 showroom design.

It is also one of two Chery dealerships operated by Indah Utara Enterprise in Kedah, besides the Chery Sungai Petani 3S centre.

Operating Hours

The Chery Alor Setar showroom operates daily from 9am to 6pm, including public holidays.

The service centre operates from 9am to 6pm, Sunday to Thursday, and is closed on Fridays and public holidays.

Customers can check Chery Malaysia’s authorised dealer network through the brand’s dealer locator.

For more information, visit Chery Malaysia.

CarTok Editor’s Note

The relocation of Chery Alor Setar strengthens the ownership infrastructure of the brand’s growing presence in Northern Malaysia.

The four-bay service centre gives the new outlet a capable aftersales role as Chery expands its vehicle range and customer base.

The rollout of the Generation 4.0 retail concept also reflects Chery’s push for a refreshed and more consistent customer experience across its growing dealer network.

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