Boon Siew Honda (BSH) has officially opened its new Sales Headquarters in Kota Damansara, Selangor, bringing together its Sales, Marketing and After-sales Parts & Services divisions under one roof while strengthening support for its nationwide authorised dealer network.
The new three-storey facility spans approximately 7,000 square feet and represents the company’s first dedicated commercial headquarters in the Klang Valley. While BSH’s corporate headquarters remains in Batu Kawan, Penang, the new office positions its commercial operations closer to dealers, business partners and the country’s largest automotive market.
One Hub for Sales, Marketing and After-sales
The Kota Damansara facility houses BSH’s Sales Planning team for both commuter motorcycles and big bikes, alongside its Marketing and After-sales Parts & Services divisions.
According to the company, centralising these functions is expected to improve collaboration between departments that previously operated from different locations, allowing faster coordination on product launches, dealer programmes, marketing activities and customer support.
The building also features two dedicated training rooms and a fully equipped technical centre designed to provide both technical and non-technical training for authorised dealers.
Managing Director and Chief Executive Officer Kunitomo Asano said the new headquarters reflects BSH’s commitment to strengthening its commercial operations in the Klang Valley.
“Seven thousand square feet and three floors may sound like a property announcement. But what this building represents is in fact a decision to put our Sales, Marketing, and After-sales leadership in one place, working from one address, with one shared view of the market. For a company headquartered in Penang, opening a dedicated commercial base in KL is a statement of how seriously we take the work that happens here.”
Faster Decisions Through Closer Collaboration
For BSH, having all three departments operating from the same location will enable quicker decision-making as its product range and dealer network continue to grow.
Beyond providing office space and meeting facilities, the headquarters is intended to serve as the operational centre for activities ranging from campaign planning and media engagement to dealer development and after-sales support.
Asano added that the benefits extend beyond simply sharing the same building.
“The three teams inside this building talk to each other every day. Now they can do it in the same corridor rather than across a phone call. That is not a small thing when the pace of what we do demands that kind of speed.”
Additional Warranty Parts Support for Dealers
Besides housing BSH’s commercial operations, the Kota Damansara facility will also serve as a dedicated warranty parts support point for the company’s authorised dealer network. Operational details regarding the service will be communicated directly to dealers.
The new facility is located at Jalan Teknologi 3/6F, Taman Sains Selangor, Kota Damansara, Petaling Jaya, and operates from Monday to Friday between 9:00am and 5:00pm.
CarTok Editor’s Note
As motorcycle brands continue expanding their product line-ups and dealer networks, behind-the-scenes investments like this are just as important as new model launches. Riders may never visit this office, but if it helps dealers resolve issues faster and improves after-sales support, they’ll likely notice the difference where it counts.
