iCAUR Malaysia reached a new milestone with 1,800 vehicles now officially on the road nationwide, marking another step forward for the emerging electric adventure SUV brand in the country.
The figure reflects growing demand for the brand’s fully electric models, particularly the iCAUR 03 and iCAUR V23, as the marque continues to build a presence within Malaysia’s expanding EV market.
The milestone also coincides with the debut of the iCAUR Malaysia Owners Club, the brand’s first official owners’ community aimed at bringing together drivers who share its “Born to Play” philosophy.
Strong Early Traction for iCAUR Models
Recent registration data suggests steady traction for the brand’s line-up.
In February 2026, the iCAUR V23 ranked No. 3 among EV brands in Malaysia with 179 registrations, while the iCAUR 03 placed No. 7 among EV models nationwide.
The momentum builds on a solid first year for the brand. During 2025, the iCAUR 03 became the No. 14 best-selling EV model in Malaysia, recording 836 registrations within its first four months on sale.
For a relatively new entrant in the EV space, the figures signal rising awareness and growing interest among Malaysian buyers seeking electric SUVs with distinctive styling and lifestyle appeal.
A Milestone for the Brand’s Growing Community
The achievement was marked during the 1,800 Handover Session, where owners gathered to celebrate the milestone and welcome the brand’s 1,800th vehicle owner.
According to iCAUR Malaysia, the milestone represents more than just vehicle deliveries.
“Reaching 1,800 vehicles on the road is a meaningful moment for iCAUR Malaysia. It reflects the connection we are building with drivers across the country who appreciate distinctive design, performance and an ownership experience that feels expressive. As we continue to grow, iCAUR is here to lead the off-road NEV segment, appealing to a generation that values individuality, self-expression, and innovation through a unique ecosystem,” said Mr. Francis Chin, Senior Director of iCAUR Malaysia.
Launch of iCAUR Malaysia Owners Club
Alongside the milestone celebration, the brand officially launched the iCAUR Malaysia Owners Club, designed as the central hub for its growing owner community.
“Our customers embrace the Born to Play spirit as a reflection of how they want to drive and live. With iCAUR Malaysia Owners Club, we are creating more opportunities for owners to connect, share experiences, and shape the journey ahead together,” said Mr. Daniel Lai, Marketing Director of iCAUR Malaysia.
The owners club is structured around two core pillars:
Customisation Journey
- A platform for owners to showcase personalised vehicles
- Sharing ideas and inspiration with fellow enthusiasts
- Celebrating creativity behind custom builds
Community Building
- Owner meetups and gatherings
- Networking opportunities
- Lifestyle activities that extend the ownership experience beyond the vehicle
Expanding Line-up of Electric Adventure SUVs
iCAUR’s growing community follows a series of product launches that have established its presence in Malaysia’s EV market.
The iCAUR 03, introduced in September 2025, is positioned as a fully electric, off-road-capable C-segment SUV, helping pioneer what the brand describes as the Adventure BEV category.
The range expanded in November 2025 with the arrival of the iCAUR V23, a model combining retro-inspired 4×4 styling with modern EV technology.
Later, the V23 Retro Edition further highlighted the brand’s design direction under the tagline “Classic Never Fades.”
CarTok Editor’s Note
Reaching 1,800 vehicles may sound modest compared with established carmakers, but for a relatively new brand carving out a niche around electric adventure SUVs, the number tells a bigger story. In a market where many EVs still lean toward urban commuting, iCAUR is betting that Malaysians might want their electric cars with a bit more personality — and perhaps a little mud on the tyres.
iCAUR is currently running a Raya promo and contest for the V23.
