Ipone Malaysia has officially introduced its full range of upgraded motorcycle engine oils, marking a significant step forward for the French lubricant brand in the local two-wheel market.
The announcement was made by Specialty Lubricants Trading Sdn Bhd (SLT), the official principal of Ipone in Malaysia. The refreshed product range comes with new packaging designs, enhanced formulations, and SIRIM certification, reinforcing Ipone’s commitment to quality, safety, and reliability for Malaysian riders.
Positioned as a premium motorcycle lubricant brand under the Motul Group, Ipone is known for oils developed specifically for motorcycles, focusing on performance, durability, and protection across a wide range of riding conditions.
Upgraded Formulations Using Premium Base Oils
Central to the launch are Ipone’s upgraded formulations, which utilise 100% PAO (Polyalphaolefin) and ester base oils — classified as Group 4 and Group 5 base oils, the highest grades currently used in lubricant technology.
By combining ester with these premium base oils, Ipone aims to deliver improved engine protection, consistent performance, and enhanced efficiency. The range is designed to cater to daily commuters, long-distance tourers, performance enthusiasts, and track riders alike.
Product Line-up Inspired by Japanese Judo Belts
Ipone’s refreshed product range adopts a clear visual hierarchy inspired by Japanese judo belts, making it easier for riders to identify oil grades and intended usage. This is complemented by manga-inspired packaging, reflecting the brand’s Japanese influence and bold identity.
The line-up consists of:
- Shogun (Black Belt): Designed for riders seeking maximum protection and performance, suitable for track use and high-performance street riding.
- Samourai & Katana (Blue Belt): Fully synthetic oils offering premium performance, responsiveness, and durability for spirited daily riding.
- R4000 (Green Belt) & 10.4 (Orange Belt): Semi-synthetic oils balancing protection, performance, and value for commuting, touring, and mixed usage.
- M4 (Yellow Belt): Mineral oil formulated for compatible motorcycles, workshops, and riders seeking reliable, accessible lubrication while maintaining Ipone’s quality standards.
Each product tier is visually differentiated by colour and naming, representing rider progression from entry-level usage through to top-tier performance.
Brand Philosophy and Distribution Expansion
Ipone’s philosophy, “Ride dengan Attitude,” underpins its approach in Malaysia, encouraging riders to express individuality, confidence, and responsibility through motorcycling.
Ravi Shankar, Country General Manager of Specialty Lubricants Trading (Malaysia) Sdn Bhd said,
“We are taking Ipone into an exciting new chapter with our enhanced formulations and refreshed packaging. We invite our partners and customers to rediscover a brand built on strong legacy, heritage, and innovation. We are confident that riders will appreciate our immersive brand experience, oil craftsmanship, and uncompromising quality. With distribution now through Specialty Lubricants Trading (Malaysia) Sdn Bhd and our new distribution partner MKA Group, customers can look forward to improved service levels and greater accessibility to Ipone products across Malaysia.”
Yoann Koppe, Chief Business Officer at Motul Asia Pacific added,
“At Ipone, true localisation means understanding the unique needs of Malaysian riders and adapting not just our products, but our approach to match their demands. Our brand, built on five core values: Passion, Freedom, Audacity, Premium, and Irreverence. Ipone is designed for riders who Ride with Audace – those who dare to express their personality, push their limits, and expect more from their machines. I’m also proud to share that Ipone has now obtained SIRIM certification, a key milestone that reinforces our commitment to quality and safety, strengthens the trust of our partners and customers, and confirms Malaysia as a priority market for Ipone’s long-term growth.”
Zubir bin Hamsa, Director of the Intellectual Property Section at the Ministry of Domestic Trade and Cost of Living (KPDN), shared during the event,
“I had the privilege of visiting Ipone in France alongside SIRIM, where I witnessed firsthand the brand’s audit process and strong commitment to quality management. I also met Ipone’s CEO, Sébastien Pernel, and experienced the passion and culture that drive the brand. I wish Ipone Malaysia continued success as they embark on this exciting new chapter.”
Refreshed Chapter for Ipone in Malaysia
The launch signals a renewed phase for Ipone in Malaysia, combining upgraded products, refreshed branding, and stronger engagement with riders and industry partners. Through SLT and MKA Group, Ipone aims to improve accessibility, service levels, and long-term presence in the Malaysian motorcycle lubricant market.
More information is available via Ipone’s website.
CarTok Editor’s Note:
With SIRIM certification and premium base oil formulations, Ipone’s latest motorcycle engine oil range isn’t just about new packaging, it’s a sign that the brand is serious about quality, building rider trust and long-term growth in Malaysia.
