LEPAS Signs 20 Malaysian Partners, Accelerates Network Rollout Ahead Of Local Launch
LEPAS has taken another step toward its Malaysian market entry, confirming the signing of strategic distribution agreements with 20 local industry partners during its International Business Summit in Wuhu, China, in late April.
The move marks a significant development for the Chery Group-backed brand, signalling a clear intention to establish a nationwide retail and aftersales footprint ahead of its official product rollout in Malaysia.
Building A Nationwide Presence Early
According to the company, the 20 appointed partners will form the backbone of LEPAS’ distribution and service network in Malaysia, supporting its push into the growing New Energy Vehicle (NEV) segment.
The brand emphasises that these partners bring established operational capabilities, nationwide reach, and experience within the local automotive landscape—factors that are expected to accelerate its setup phase.
This early groundwork suggests LEPAS is prioritising network readiness and customer experience before aggressively pushing product sales, a strategy increasingly common among new entrants in Malaysia’s competitive SUV and electrified vehicle space.
Positioning Around “Elegant Mobility”
LEPAS continues to position itself as a premium-oriented lifestyle brand, built around three core pillars: Leopard Aesthetics, Elegant Technology, and Exquisite Space.
While these themes remain largely conceptual at this stage, they form the foundation of the brand’s identity as it prepares to introduce its product lineup to Malaysian buyers. “At LEPAS, we believe that elegance moves the world, and true elegance requires a truly refined customer journey,” said Sarah Choo, Senior Brand Director of LEPAS.
“By working as one unified front, LEPAS is establishing a standardized network system that promises immersive product experience, seamless sales and delivery and after-sales care. LEPAS is committed to bringing the elegant mobility lifestyle to consumers across Malaysia,” she added.
SUV Line-Up Confirmed
LEPAS has also reaffirmed its upcoming model lineup, which will consist of three SUVs: the L4, L6, and L8.
All three models are based on Chery Group’s new global NEV platform, designed to support multiple powertrain options including internal combustion engines, hybrids, and fully electric systems.
This flexible approach could allow LEPAS to adapt its offerings based on local demand, pricing sensitivity, and infrastructure readiness—key considerations in Malaysia’s still-developing electrification landscape.
Backed By Chery’s Global Capabilities
The brand’s expansion is supported by Chery Group’s existing global R&D, engineering, and supply chain infrastructure, which LEPAS is leveraging as it scales into new markets.
Looking ahead, the company says it will continue expanding its Malaysian network while working closely with local partners to establish what it describes as an “elegant mobility ecosystem”.
CarTok Editor’s Note
LEPAS signing 20 partners may sound impressive on paper, but this isn’t about numbers. It’s about execution.
Malaysia has no shortage of new brands. What sets good new brands apart from the rest is the ability to deliver consistent ownership experience beyond the showroom. Getting the network in place early is the right move, but the real test comes when customers start showing up for servicing, parts, and support.
If LEPAS can translate this early momentum into a reliable, well-run network, it has a fighting chance. If not, it risks becoming just another name in an already crowded SUV and NEV space.
