Peugeot Motocycles Teams Up with Aveta International for Malaysian Debut in 2026
Peugeot Motocycles is officially headed to Malaysia, with Aveta International appointed as its local partner—setting the stage for a new wave of premium European scooters and motorcycles set to enter the market from Q1 2026.
The collaboration brings together more than a century of French engineering heritage and Aveta’s fast-growing local footprint, forming a strategic alliance aimed at elevating Malaysia’s premium two-wheeler segment.
French Allure Meets Malaysian Roads
Founded in 1898, Peugeot Motocycles comes with a legacy defined by timeless French design, urban mobility innovation and a philosophy it calls Allure—promising “style with substance” and mobility that feels “instinctively human”.
Globally, the brand boasts more than 3,000 points of sale, including 250 dealerships in France, complemented by three manufacturing hubs. Its premium models—Metropolis, XP400 and Pulsion—are produced in France, while the Django Classic is built in China and Speedfight in Vietnam.
With 67% of sales coming from international markets, Peugeot Motocycles continues to serve riders seeking performance, comfort and distinctive European flair.
Why Aveta Was Chosen
Aveta International brings strong local market insight and a rapidly expanding dealer network. Its aftersales ecosystem—highlighted by programmes like Aveta Care on Wheels—and recent recognition in the Malaysian Book of Records have helped cement its status as a capable partner for global brands.
In the words of Judah Immanuel Sangaran, APAC Director of Peugeot Motocycles:
“Asia is an important region for our long-term expansion, and Malaysia plays a key part in that journey. We sought a partner with professionalism, strong governance, deep market understanding and a proven execution track record. Aveta International meets those standards with confidence, including a dedicated team focused on Peugeot Motocycles and strong marketing capabilities. We are confident that Malaysian consumers will enjoy a premium, authentic Peugeot Motocycles experience in sales, service and customer care that is fully aligned with our global brand standards.”
Aveta International’s Group Managing Director, Steven Lim, added:
“We are honoured to steward Peugeot Motocycles in Malaysia. Peugeot Motocycles complements our expanding portfolio and reflects our commitment to delivering a world-class ownership experience. Our focus is to ensure that every rider enjoys premium French design and engineering, supported by the establishment of Peugeot Motocycles flagship stores across key regions. This partnership strengthens our position in the market and raises the standard of urban mobility for Malaysian riders.”
A Premium Yet Accessible French Mobility Experience
Peugeot Motocycles aims to position itself as a premium but accessible option for Malaysians who want European style without compromising practicality. Models offered in Malaysia will emphasise comfort, safety and refined design—core aspects of the brand’s Allure identity.
Aftersales will be fully supported by Aveta’s nationwide service coverage, ensuring a consistent ownership experience aligned with global standards but tailored for local needs.
Launch Timeline: Q1 2026
The brand is gearing up for an official Malaysian market debut in Q1 2026, with model previews, showroom announcements and further product details to be revealed in the coming months.
Both companies are aligned on a long-term strategy focused on innovation, customer experience and establishing Peugeot Motocycles as a key player in Malaysia’s premium scooter and motorcycle landscape.
CarTok Editor’s Take:
Peugeot scooters entering Malaysia? The two-wheeler scene will start to get even more exciting. With Aveta handling the backend and Peugeot bringing the style, this could shake up the premium urban mobility space—especially if pricing lands where it should.
