Zeekr Malaysia Marks 5,000-Owner Milestone With Inaugural Zeekr Cup Golf Championship
Zeekr Malaysia has marked its recent milestone of reaching 5,000 cumulative owners by bringing together customers from Malaysia and China for its inaugural Zeekr Cup Elite Golf Championship Malaysia.
Held as a platform for owner engagement beyond the driving experience, the championship combined an 18-hole golf tournament with lifestyle activities, family-friendly programmes and exclusive vehicle test drives.
The event also featured a Zeekr 009 as the hole-in-one prize, adding an automotive element to the golf competition.
Malaysia And China Come Together
One of the key highlights of the inaugural championship was the participation of Zeekr owners from both Malaysia and China.
The cross-border gathering gave owners an opportunity to exchange experiences and build connections through their shared interest in golf and the Zeekr brand.
For Zeekr Malaysia, the event represents an effort to develop a more connected owner community as the brand continues to expand its presence in the Malaysian market and globally.
“Reaching 5,000 owners was an important milestone for Zeekr Malaysia, but we see it as the beginning of the next chapter — building a community around the brand. The Zeekr Cup Elite Golf Championship Malaysia is an example of how we bring owners together through shared interests, while extending the ownership experience beyond the vehicle itself,” said Eddy Lu, General Manager of Zeekr Intelligent Technology Malaysia.
Engaging With Owners
The championship builds on Zeekr Malaysia’s growing involvement in the local golfing community, following its sponsorship of the Tropicana Golf Club 32nd Anniversary Cup.
The company says golf will continue to serve as a platform for owner engagement, with a longer-term ambition of developing a connected international Zeekr Golf Community.
Beyond the tournament itself, the championship included activities aimed at golfers, families and guests who were new to the Zeekr brand.
The event reflects Zeekr Malaysia’s broader approach to premium vehicle ownership, where customer engagement extends beyond the purchase and use of a vehicle to include lifestyle experiences and community activities.
Continued Expansion In Malaysia
Zeekr established its presence in Malaysia in December 2024, making the country one of the brand’s early markets in Southeast Asia.
The company subsequently established Zeekr Intelligent Technology (Malaysia) Sdn Bhd as its national sales company, overseeing wholesale operations, dealer network expansion, branding and marketing, as well as aftersales operations through its authorised dealer network.
The latest owner milestone comes as Zeekr continues to expand its model range and customer base in Malaysia.
Globally, Zeekr has delivered more than 900,000 vehicles since deliveries began in October 2021. Its current global model line-up includes the Zeekr 001, 001 FR, 009, 009 Grand, X, 007, 7X, MIX, 7GT and 9X.
CarTok Editor’s Note
For a relatively young EV brand in Malaysia, the 5,000 vehicle milestone gives indication that Zeekr is beginning to establish a customer base that can support longer-term brand growth.
And as more Chinese EV brands expand internationally, building an ownership community across markets could become an important part of differentiating itself from other premium EV brands.
