Zeekr Malaysia wants to position the experience of owning an electric vehicle as more than just having a car in the driveway.
Hence the introduction of One Zeekr, a community platform aimed at bringing Zeekr owners together through lifestyle activities, shared interests, new experiences and community initiatives.
The concept follows a month-long owner appreciation programme in August, during which Zeekr Malaysia introduced a range of ownership benefits including Zeekr Power and nationwide charging privileges, complimentary EV health inspections, extended warranty programmes and the Zeekr Cup Elite Golf Championship Malaysia.
These initiatives address the more conventional side of ownership – charging, maintenance, warranty and owner benefits. One Zeekr then takes the idea a step further by creating reasons for owners to interact with each other outside the car.
From Owners To A Community
One Zeekr was first introduced through the Zeekr X Family Lifestyle Event at Awana Genting, which brought new owners together at the beginning of their ownership journey.
The most recent gathering took place at Takun Retreat Club in Rawang on 19 September, bringing both new and existing Zeekr owners together in a more relaxed setting.
Instead of making the vehicle itself the centre of the event, the gathering was built around activities, social interaction and spending time with other members of the Zeekr community.
As EV brands become increasingly similar in the hardware they offer, the ownership experience – including charging, aftersales support, digital services and the community surrounding a brand – will be what makes certain brands more appealing, or sets them apart.
Not Just About Lifestyle
The Rawang gathering included a CSR initiative, giving owners an opportunity to participate in a community effort and extend the idea of the Zeekr community beyond its own members.
Zeekr Malaysia says giving back will remain an important part of One Zeekr, with future initiatives potentially bringing owners together around causes where they can contribute their time, resources and support.
The platform is intended to cover three broad areas: connecting owners, creating experiences and giving back.
One Zeekr Matters
One Zeekr gives Zeekr Malaysia a way to maintain engagement with customers between the traditional touchpoints of buying a car, servicing it and eventually replacing it.
Lifestyle activities, owner privileges and community initiatives give the brand additional opportunities to stay connected with its customers.
One Zeekr is designed around the idea that ownership can continue to generate experiences – whether through a weekend activity, an owner gathering, a shared interest or a CSR project.
“As more customers choose Zeekr, we want to create more opportunities for them to experience what it means to be part of the Zeekr community,” said Eddy Lu, General Manager of Zeekr Intelligent Technology Malaysia.
“One Zeekr is not just about bringing owners together; it is about opening up new experiences and possibilities – whether through shared interests, lifestyle activities or opportunities to contribute to the wider community.”
Zeekr Malaysia says One Zeekr will continue to evolve, with future activities expected to span lifestyle and experiential events as well as community and CSR initiatives.
CarTok Editor’s Note
EV ownership naturally creates a different relationship between customer and brand. There are charging networks, apps, software, service requirements and increasingly, digital ecosystems. This gives manufacturers more opportunities to remain relevant after the initial vehicle purchase.
Community is another layer of this relationship.
But one owner event is an event; a genuine community requires regular activities that owners actually want to attend. If Zeekr Malaysia can build One Zeekr into a sustained programme rather than a series of occasional gatherings, it might become a meaningful part of the ownership proposition.
For now, the direction is clear: Zeekr wants its customers to have reasons to engage with the brand beyond the car itself.
