Chery TIGGO 9 Launched In Malaysia From RM166,800 – Targets Premium Segment
Chery Malaysia has officially launched the all-new TIGGO 9, introducing its most premium SUV yet that wears the TIGGO nameplate, and signalling the brand’s ambitions to compete in a higher segment of the Malaysian market.
Priced from RM166,800, the seven-seater SUV becomes the largest model in Chery’s local line-up and its first offering positioned squarely in the premium D-segment SUV space.
Available in a sole all-wheel-drive (AWD) variant, the TIGGO 9 comes with Flexi and Prime options priced at RM166,800 and RM179,800 respectively.
According to Chery Malaysia Vice President Lee Wen Hsiang, the TIGGO 9 represents a new chapter for the brand. “The Chery TIGGO 9 is our new flagship, the largest in the TIGGO family offered in Malaysia. From its bold presence to its smooth, refined finishes, every detail has been thoughtfully designed to reflect confidence, sophistication, and modernity.”
Lee added that the SUV introduces what Chery describes as “intelligent luxury”, bringing together advanced technology, comfort and innovation in a single package.
Chery’s Most Premium SUV Yet
The TIGGO 9 adopts a more upmarket design language than the brand’s existing SUV range.
At the front is a large three-dimensional diamond-pattern grille flanked by LED headlights, while flush door handles, integrated rear lighting and 20-inch alloy wheels contribute to its premium appearance. Exterior colour choices are limited to Matte Grey and Carbon Black.
While Chery has built its Malaysian presence largely through value-focused offerings, the TIGGO 9 enters a segment where buyers often place greater emphasis on refinement, technology, comfort and ownership experience alongside pricing.
Three Rows Of Comfort And Practicality
Inside, the TIGGO 9 features a three-row cabin designed for family use and long-distance travel.
Cargo capacity ranges from 143 litres with all seats in use to 448 litres with the 3rd row folded down, and 2,065 litres when all rear seats are folded, providing flexibility for both passengers and luggage.
Premium comfort features include massage functions for both front seats and ventilated seats for the first and second rows.
A panoramic sunroof adds to the sense of space, while rear passengers benefit from dedicated climate controls, individual air vents, privacy glass and window shades.
The SUV is also equipped with a 14-speaker Sony premium sound system. Additionally, the driver gets speakers embedded in the headrest.
Technology-Focused Cabin
The dashboard is centred around a 15.6-inch infotainment display powered by a Qualcomm Snapdragon 8155 processor.
Wireless Apple CarPlay and Android Auto come standard, alongside wireless smartphone charging.
Other features include a head-up display, cooled centre armrest storage compartment, driver monitoring system and 64-colour ambient lighting.
256PS Turbocharged AWD Powertrain
Power comes from a 2.0-litre turbocharged direct-injection petrol engine producing 256PS and 390Nm of torque.
The engine is paired with a seven-speed dual-clutch transmission and an intelligent all-wheel-drive system.
According to Chery, fuel consumption is rated at 8.3 litres per 100km.
Drivers can select from seven drive modes comprising Eco, Normal, Sport, Snow, Mud, Sand and Off-Road settings.
23 ADAS Functions And 10 Airbags
Safety remains a major focus for the flagship SUV.
The TIGGO 9 uses a body structure made up of 85% high-strength steel, including 21% hot-pressed steel for enhanced rigidity and occupant protection.
The SUV is equipped with 10 airbags and Chery’s ADAS 2.5 suite, which includes 23 advanced driver assistance functions.
Among the available features is Automatic Park Assist, allowing the vehicle to steer itself into and out of suitable parking spaces.
Pricing And Early Bird Benefits
The TIGGO 9 Flexi is priced at RM166,800, while the TIGGO 9 Prime is priced at RM179,800.
As part of Chery Malaysia’s early bird programme, Flexi buyers receive a seven-year or 150,000km vehicle warranty, a 10-year or one million kilometre engine warranty, and five years of free scheduled maintenance.
Prime buyers receive the same warranty and maintenance package, together with a RM5,000 cash rebate, RM3,000 fuel subsidy and one year of complimentary insurance worth RM4,500.
CarTok Editor’s Note
Not every flagship needs to be a bestseller.
The TIGGO 9 enters a segment where sales volumes are naturally smaller, but flagship models often serve a different purpose. They set the tone for the rest of the range, demonstrate a brand’s capabilities and help elevate customer perceptions.
For Chery, the TIGGO 9 wouldn’t be about chasing volume but more about showcasing how far the brand has progressed. From technology and safety to comfort and refinement, it brings together many of the company’s latest developments in a single vehicle.
Sometimes the most important model in a showroom isn’t the one that sells the most units. It’s the one that convinces customers to take a second look at everything else parked beside it.
