A chocolate malt drink and an Italian scooter may not seem like an obvious pairing, but Vico is turning everyday snack moments into a chance to own a piece of two-wheel style.
The brand has launched its nationwide “Vico Bytes to Ride” campaign, giving Malaysians the opportunity to win an exclusive Lambretta J200 scooter in a special Vico signature yellow colourway.
The campaign will run for eight weeks (1 August to 30 September 2026), with one exclusive Lambretta J200 scooter awarded every week.
Spend RM10 For A Chance To Win A Lambretta J200
Participation is simple. Anyone who spends RM10 on any Vico product will receive one contest entry.
Every entry gives participants a chance to win the limited-edition Lambretta J200, with a total of eight exclusive units available in Malaysia throughout the campaign period.
The special-edition scooter features a unique Vico-inspired yellow finish, making it a one-of-a-kind version of the Italian scooter that combines retro design with modern urban mobility.
Vico x Lambretta Bring Together Taste And Lifestyle
The collaboration between Vico and Lambretta is built around youthful energy, self-expression and the freedom to explore.
While Vico has long been associated with everyday moments and childhood memories, Lambretta represents Italian design heritage and personal style on two wheels.
Together, the brands are encouraging Malaysians to turn simple daily routines into opportunities for new experiences — whether it is enjoying a Vico break or riding away on an exclusive scooter.
Campaign Activations Nationwide
Beyond the contest, Vico Bytes to Ride will also feature roving activations and experiential activities across Malaysia.
The campaign aims to bring consumers closer to the Vico lifestyle while giving them opportunities to experience the exclusive Lambretta J200 in person.
For scooter enthusiasts, the collaboration also offers a rare opportunity to own a specially created Lambretta edition that will not be widely available in the market.
CarTok Editor’s Note
Who would not want to turn a simple Vico break into a chance to ride home on an exclusive Lambretta J200?
The Vico Bytes to Ride campaign makes it easy for all Malaysians to take part — enjoy Vico products, collect entries and stand a chance to own a limited-edition scooter that is rare on the road.
With only eight units available in Malaysia, the special Vico yellow Lambretta J200 is more than just a prize. It is a unique ride that combines the Italian scooter lifestyle with a little bit of luck from an everyday purchase.
