BMW Group Malaysia is set to open the doors to a new brand experience with the BMW Clubhouse@Factory 19 in Petaling Jaya, running from 17 to 19 July 2026. Open to the public daily from 9am to 5pm, the event is built around four core dimensions that define the brand’s identity: Sportiness, Expression, Leadership and Luxury.
Positioned as more than a typical showcase, the BMW Clubhouse highlights what BMW calls “The Ultimate Choice”, reflecting the idea of tailored mobility across different lifestyles and driving needs.
Local Debut For New BMW, BMW M Models And More
Alongside the debut of new BMW and BMW M models, visitors will be able to explore themed spaces centred on Sportiness, Expression, Leadership and Luxury. Each area combines curated displays with interactive activities that highlight different aspects of the BMW brand, while limited-edition BMW merchandise will also be available exclusively during the event.
Interactive Experiences And Exclusive Merchandise
Beyond vehicle displays, the Clubhouse will include interactive activities tied to each of the four dimensions, designed to deepen engagement with the brand experience.
Limited-edition BMW merchandise will also be available exclusively for visitors attending the event.
Registration And Event Details
Entry to the BMW Clubhouse@Factory 19 is open to the public, with visitors encouraged to register in advance.
Register for the BMW Clubhouse by visiting this link: https://www.bmw.com.my/en/more-bmw/bmw-exclusive-offers/bmw-clubhouse-2026.html
For more information, stay updated via:
- BMW Malaysia Facebook
- BMW Malaysia Instagram
- Official website: BMW Malaysia
